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The largest online retailing corporations are E-Bay and Amazon.com, both of which are based in the US.Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine.The process is called business-to-consumer (B2C) online shopping.When a business buys from another business it is called business-to-business (B2B) online shopping.A successful webstore is not just a good looking website with dynamic technical features, listed in many search engines.In addition to disseminating information, it is about building relationships and making money.E-commerce B2C product sales totaled US2.5 billion, representing about 8% of retail product sales in the United States.
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For example, the online shoe retailer includes labels for free return shipping, and does not charge a restocking fee, even for returns which are not the result of merchant error.
One advantage of shopping online is being able to quickly seek out deals for items or services with many different vendors (though some local search engines do exist to help consumers locate products for sale in nearby stores).
Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once.
The consumer often receives an e-mail confirmation once the transaction is complete.